Advertiser-funded programming
Is the 30 second TV slot dead?
Multiple digital television channels and the growth of PVRs (Personal Video Recorders) worldwide are changing the way we watch television.
- Multiple channels mean channel-hopping between programmes, leading to far less attention on the commercial break.
- PVRs store programmes allowing for skipping of the commercials. whilst DVD recorders can now edit out commercials completely.
- AFP is the powerful, hugely cost-effective solution for brand owners still wanting to reach television viewers, in any product market.
Why choose Apace Branded Content?
Our approach is far beyond product placement, with expertise to offer at every stage from strategy through concept to production and distribution.
Apace Branded Content's team has come from a background working on some of the biggest AFPs in the world, including Toyota World of Wildlife, Gillette World Sport and Allianz Inside Grand Prix. Neil Osborne is the former sales director on all three series, launchingApace Branded Content to offer brands a dedicated service and refined business model.
AFP is not product placement.
ABC and its partners conceive programming that achieves the brand's objectives within the networks' sponsorship regulations.
We focus on multiple markets for a greater return on investment.
Again, cleverly conceived programming will cross borders, meet networks' editorial needs and ensure your investment gets greater reward.
We recognise the broadcasters' various rules governing the trade in commercial airtime.
We do not overcomplicate our business model. It is proven, effective and can sustain long-term growth.
Our team has relationships with over 260 television networks.
Apace Branded Content understands broadcaster editorial requirements to create programming for which there is a genuine need.
To find out how AFP can work in your marketing strategy, contact us.
