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Apace Branded Content

Apace Branded Content is a division of Steadfast International, the International programme distributor and rights holder.

Apace Branded Content specialises in the growing area of Advertiser Funded Programming.

We are currently creating and distributing television programmes across genres including magazine sports, live sports, music, arts, factual, celebrity entertainment and adventure travel.

  • The London-based distribution team of Steadfast International and Apace Branded Content has longstanding relationships with over 260 terrestrial, cable & satellite television networks worldwide.
  • The senior management team has over 10 years distribution experience across all forms of television and some of the world's biggest advertiser funded series.
  • Offering international brands a unique and unrivalled range of services to enhance exposure to an increasingly fragmented television audience.
  • Offering terrestrial, cable and satellite television networks the very best in high-quality programming - often free of licence fees.

Is the 30 second TV slot dead?

Reports of its death may have been greatly exaggerated but there's no denying its impact is fading.

No wonder brands are looking for alternatives, and branded programming puts a 30 or 60 minute 'commercial' in front of their customers for a fraction of the cost of regular media buying.

  Apace Branded Content is dedicated to bringing you the best in multi-territory advertiser supported programming.

We've put together a team of people who have worked on some of the biggest series in the world, with real know-how and expertise. Whether television network or brand, we look forward to working with you.

Neil Osborne
Executive Director - Branded Content